Approach/Direction of the project:

From the given yearly general theme of 'Ground,' I came up with a more specified subject that I want to work on throughout the term. While our class was brainstorming and discussing the word 'Ground,' I found the relationship between the word/term 'Hierarchy' and 'Layer' to the assigned general theme.

There are many different ways to define the word 'Ground,' and the definition of the word will vary depending on how you approach it. As I briefly mentioned above, I focused on construing 'Ground' in terms of it being the base of something; the basis of the hierarchy, and the base/ground layer of any creation. The reason why I decided to approach the theme this way is that we often only see things that are on the surface, and overlook the basis/base/ground of it.

Goal/What am I going to Create?:

My main goal for this self-directed long-term design project is to create a design that informs the audience about the importance of the ground in a visually interesting way. To achieve the goal, I will create the main design concept and incorporate them into various mediums including posters, booklets, brochures, etc. Also, I will create a slogan that will tie up the project both visually and content-wise. The slogan will be printed as a vinyl sticker and applied on the wall, partitioner, display platform, etc on the last crit day

Style:

I have pursued a minimalistic style in most of my previous projects. I believe it is a very effective style when it comes to communication. For this term-long project, I want to pursue minimalistic aesthetics once again but expand on style by using a variety of colours and more design elements that will help in communicating and informing the specific subject I have chosen.

Presentation:

The way of presenting/installing the design work will be another critical part of this project. I want to create an exposition booth-like space to curate and present the design works I have created over the term. I will use partition wall(s) and multiple platforms to display the works I have created.